Questionnaire results for preliminary video

Questionnaire results for preliminary video

Me and my group designed a questionnaire that directly links with our preliminary video in which we asked our sample of ten people six questions based on or preliminary video. 

One of the questions that we asked was 'Do you like the title font?' in which all respondents said they do as the majority said the title stands out and links to the genre of horror. 

Another one of the questions that we asked was 'Does the character interest you as a viewer?' in which the respondents all answered yes in which they stated that the character looks mysterious and they want to find out more which acts as an intellectual puzzle (Altman) to the viewer, which we as a group wanted to achieve this effect on the audience to engage them into our product and create viral word of mouth as people who saw this trailer will be telling their friends, family and people who they know about the trailer (links with uses and gratifications theory by Katz and Blumler (1974)) which links to the gratifications of building relationships with social interaction enhanced. Viral word of mouth will create excitement and therefore wanting to see the finished product (film) in the future.

Another one of the questions that we asked was 'Does the setting work with the film genre?' which the majority of the respondents replied by saying it does work with the genre as they said it fits with the genre as it looks bleak and apocalyptic and create suspense of what my lurk beyond the woods. But some of the respondents said it does not work with the genre and could not recognise what genre the background/setting belongs to. this may be to do that they might not be rugged traditionalists as they may not like the outdoors and do not have as much as a connection with the film than the rest of the respondents as they may belong to another audience profile.


For the theatrical trailer, we are going to keep the theme and conventions for the title the same as the preliminary video as conforms to the conventions of the zombie apocalyptic horror genre and all the respondents said they liked the title font and fits well within the genre.

We are also going to keep the same conventions used for the character (main protagonist) as it creates more mystery and keeps the audience engaged within the text.

We are also going to keep some of the locations shown within the preliminary video as some of the audience responded to saying that the location used creates isolation and fits in well with the genre but at the same time, some of the audience said it does not, so we are going to implement more locations that has the conventional theme of isolation i.e. urban streets, abandoned buildings as this will interest all of the target audience and also creates more variation within the trailer, also it conforms to the convention of survival as the protagonist is moving to different locations (environments) in order to seek safety.