Next steps analysis

Next steps analysis

For my Zombie film theatrical trailer, I am going to include vast amount of action scenes within the trailer as our target audience enjoys action scenes which is evident as it suggests this from the questionnaire results in which 50% of the respondents answered that as the most important aspect within a zombie theatrical trailer in which from my initial ideas, I was not going to put as much action scenes within the trailer as I was planning to include more of the narrative within the trailer. The type of narrative i am going to use is advertising and abstract, not linear as i do not want to show the story or give away major details as it may spoil the film too much.

Also I am going to include less sustained fear as the questionnaire results for this response was quite relatively low as 5% answered the question of what aspects within a zombie film that they find most appealing to themselves and only 5% of the respondents said ‘sustained fear’ but instead I am going to include more gore and death as that was a popular response from the respondents as these responses was the highest for the question ‘What aspects within a zombie film you find most appealing to you?’

I am also going to keep my plans for the font style for my title for my zombie horror theatrical trailer as the conventions will be similar to those of the Shaun of the dead’s trailer title in which within the questionnaire, the majority of the respondents said that the title was the most professional title and fit in with the theme/genre of the film in which attracts them to the trailer and film, thus I want my trailer to be as successful as it can possibly be. The reason why I want to include these changes to my planning is that I want my zombie horror film theatrical trailer to be successful as possible in which these changes to my plans and them being implemented within my trailer will be popular to the target audience as that is what they want to see within a zombie horror theatrical trailer as it advertises the product well and entices them to want to watch the film.

My next steps for planning are that I am going to create the storyboard for my zombie horror theatrical trailer, create the synopsis for my theatrical trailer and research some locations for my theatrical trailer as I am also the director as well. 

lifematrix (our audience)

lifematrix

The three lifematrix audience profiles for my genre is Fun/atics, Rugged traditionalists and Tribe wired. 

Fun/atics - fun/atics like watching films that are include action, humour and like watching films that possess aspiration in which the genre of zombie contains some elements of these conventions as zombie films contain action in which the protagonists fight the antagonists whom are zombies and there are the convention of team leadership in which creates aspirational moments within the film, therefore the audience who are fun/atics will receive semantic pleasure as they watch aspirational moments when the group of survivalists work together to achieve their goal of survival.

Rugged traditionalists - rugged traditionalists love the outdoors in which they like a sense of adventure and freedom, which because of this they like the theme of survival in which they will be a fan of zombie films as of which they have the conventions of isolation and survival in which rugged traditionalists love. They will receive semantic meanings of excitement and feel exhilarated when watching these action scenes similar to fun/atics who also feel these semantic feels when watching these particular scenes.

Tribe wired - tribe wired are young free spirited singles in which live in the digital age. tribe wired people will enjoy watching zombie films due to the fact that most zombie films contain the conventions of isolation team leadership, freedom (in which the protagonists can do what they like as the rest of society within the film is almost extinct where rules have no bounds and also the sense that the protagonists within the film can explore and go where they like in an attempt to find peace and safety.